The last Friday of the month could not have come at a better time! Although it does usually come at the same time, at least monthly — or so we’ve been led to believe. Regardless, it’s time for the second installment of our tongue-planted-firmly-in-cheek instructional series.
In 2002, Leggett & Platt purchased a portion of the former Northwestern Steel & Wire facility. Following major renovations in the melt shop and rod mill, the plant began operating in early 2003. Sterling produces more than 500,000 tons of wire rod annually.
Interested in working at Sterling Steel? Check out http://www.leggett.com/sterlingsteel
You see it everywhere: car ads touting increased fuel economy, retailers featuring high-efficiency CFL light bulbs, and consumers carrying reusable grocery bags and coffee cups. The growing “green” movement encourages waste reduction to prevent over-burdening and polluting our natural resources.
As a manufacturer competing in the global marketplace, Leggett & Platt aggressively eliminates waste to reduce costs and provide more value to our customers. Our constant pursuit of efficiency naturally leads to more sustainable business practices. Our Geo Components business unit goes a step further by developing products engineered to protect the environment. Leggett has found that green businesses (and business practices) are good for business.
Leggett & Platt has been in business for over a century, but our logo has undergone relatively few changes in that time. The one major change came in the early 1970s, when we moved from a simple “L” to a script typeface. I sat down with Leggett’s Creative Director, Scott Clark, to discuss the history of the logo.
In the early days, this metal tag was attached to every Leggett product and eventually became the official logo. The circle in the design was actually a hole used for fastening the tag to springs and frames. “I love the simplicity of this design,” stated Clark. “It’s fascinating how well it holds up–what looked good 100 years ago still looks good today, and that’s not always the case.”
http://youtu.be/y2oRakYOfCA
